EDGE 2017 - Uncovering the 5 new partner types now at the customer table
As a new breed of customer emerges, new breeds of partners are emerging in parallel, creating a competitive threat to the traditional channel.
As a new breed of customer emerges, new breeds of partners are emerging in parallel, creating a competitive threat to the traditional channel.
Starting with the customer is crucial when creating a viable channel strategy - EDGE Research outlines end-user priorities across A/NZ.